Sease
Space that Fosters Connections
Welcome to Sease's new flagship store in Milan at Via Manzoni 20. Founded by Franco and Giacomo Loro Piana, this premium lifestyle brand offers a unique experience blending contemporary design with high-tech performance. The space features a mix of teak, fabrics, carbon fibers, and nylon, creating a cozy and modern atmosphere. It's more than just a store — it's a multifunctional space where you can enjoy vinyl music, browse books, and join talks on land and sea stories hosted by Sease brand ambassadors.
Immersive Encounter
The boutique's high ceilings contribute to an airy and spacious interior, although natural light only graces the space in the late afternoon due to the building's orientation. To counter this, a combination of direct and ambient lighting was artfully employed, ensuring a bright and welcoming atmosphere. Track lighting was skillfully integrated to provide targeted illumination, accentuating the showcased products. Adjustable track luminaires, featuring various beam angles, were installed on a 4-meter-high ceiling in a rectangular layout through the store's center and in shorter stretches across the window displays. This solution, marked by its functionality and flexibility, allows for easy repositioning of luminaires to accommodate changes in product displays or store design updates.
All fixtures are elegantly finished in white to harmonize with the boutique's interior, while a 3000K color temperature envelops most of the space, exuding a welcoming and inviting ambiance.
Designer: Sebastiano Tosi
Stylist: Giulia Taglialatela
Photography: Beppe Brancato
